Miami · 2024

Beyond the best.

A brand born to redefine the standard.

Our origin

How was Celion born?

Celion was born from a conviction: the world needed something different.

We believe the great challenges of our time — health, wellness, education and personal development — are not solved with a single product, but with an ecosystem.

That is why we built Celion: an ecosystem that integrates science, technology, education and community to bring the most innovative solutions in human wellness into the lives of millions of people.

What we sell does not define us.

The impact we set out to create does.

That is the origin of Celion.

Vision

Redefining the future of longevity.

Mission

Nourishing bodies and minds through science and technology.

Values
  • Inspire freedom
  • Transform lives
  • Create the future
01

Inspire freedom

02

Transform lives

03

Create the future

The Celion journey

2023 | The Vision

Experience, science and purpose come together to give rise to a new vision: to build the most innovative wellness ecosystem in the world.

2024 | The Foundations

Development of the brand, the infrastructure, the technology platform and the scientific groundwork that would bring Celion to life.

2025 | The Ecosystem Comes Alive

The first protocols and the Celion community are born, and international expansion begins.

2026 | The Acceleration

New technologies, intelligence, automation, Celion Hub, new longevity pillars and global growth.

Beyond | The Global Vision

To build one of the most influential wellness and longevity ecosystems in the world.

  • 01

    Presence in more than 30 countries.

  • 02

    More than 1 million customers.

  • 03

    More than USD 1 billion in annual sales.

  • 04

    An innovation campus with a laboratory and logistics hub of over 50,000 m².

  • 05

    Development of proprietary ingredients through agriculture and research.

  • 06

    An ecosystem built on science, technology, education, intelligence and community.

Leadership

Miguel Cabañas

CEO — Chief Executive Officer

Miguel Cabañas

Miguel Cabañas

Software engineer with more than 25 years of experience in technology, software development and network marketing. Throughout his career he has led companies in the technology sector, specializing in executive management, consulting and innovation applied to the development of digital solutions.

As CEO and Co-founder of Celion, he has driven a vision that integrates technology, entrepreneurship and business development to generate growth opportunities on an international scale. His leadership stands out for a firm commitment to innovation, service and the building of a community focused on wellness and the positive transformation of people.

Dr. Daniel Quiroz

CSO — Chief Scientific Officer

Dr. Daniel Quiroz

Dr. Daniel Quiroz

Physician and surgeon, and researcher in Biochemistry and Integrative Medicine in the United States. He brings decades of work dedicated to the research and development of nutraceuticals, during which he has driven the creation of patents and innovative formulas, as well as founding nutritional supplement companies present in more than 20 countries.

Recognized as one of the most influential formulators in the Hispanic world, he has spoken at international medical congresses and founded health-focused media outlets in the United States. His career reflects a firm commitment to scientific innovation, education and the promotion of wellness on a global scale.

Fabiola León

Director of Celion Labs

Fabiola León

Fabiola León

Biotechnology engineer with experience in the development and formulation of dietary supplements. A specialist in the biological evaluation of nutrients and their absorption pathways, she holds diplomas in Clinical Nutrition, Nutraceuticals and Integrative Medicine, along with advanced specialization in Pharmacokinetics and Pharmacodynamics, core areas of pharmacology focused on how compounds interact with the body.

Her career combines scientific rigor with innovation in formulation development, contributing to the creation of evidence-backed products designed to improve people’s health and wellbeing.

Sofía Reyes

Lead Scientist, Research & Formulation

Sofía Reyes

Sofía Reyes

Food and Biotechnology engineer with experience in research, development and innovation of dietary supplements. Her work spans the design and optimization of formulations, the development of production processes, health regulation and the implementation of quality and food safety systems for the food and nutraceutical industry.

As part of Celion Labs, she leads research and development projects for new formulations, integrating scientific, regulatory and quality criteria to create innovative products. Her training is complemented by a Master’s degree in Food Innovation and Biotechnology, along with specialized certifications in quality, regulation and food safety.

Fernando Zea

CCO — Chief Communication Officer

Fernando Zea

Fernando Zea

Industrial engineer specialized in Finance, Projects and Business Development, with a career focused on strategic communication, public relations and the positioning of brands, companies and leaders. Throughout his career he has directed editorial, corporate and communication projects with impact across the business world.

As Chief Communication Officer of Celion, he leads the comprehensive communication strategy, strengthening corporate reputation, institutional engagement and the development of high-value content. His vision integrates leadership, innovation and trust-building to drive the sustainable growth of the organization and consolidate strategic relationships with national and international audiences.

Alex Lawson

CTO — Chief Technology Officer

Alex Lawson

Alex Lawson

Systems engineer and Full Stack development specialist, with broad experience in software architecture, artificial intelligence, cloud solutions and the technical leadership of high-impact projects. Throughout his career he has designed and implemented enterprise platforms, mobile applications, management systems and scalable technology infrastructure for organizations across a range of sectors.

He leads Celion’s technology strategy, driving the development of innovative platforms, the integration of artificial intelligence and digital transformation. His approach combines innovation, scalability and technical excellence to deliver solutions that strengthen the user experience and the growth of the organization.